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Intel unveils new, low power chip at Taiwan computer show

 
TAIPEI: Intel Corp. on Tuesday unveiled a new processor it says will revolutionize the information technology industry by ``bringing computers to everyone.''

Intel Asia Pacific Vice president and General Manager Navin Shenoy said the Atom processor is intended to power small-sized laptops at low cost and make it easier for millions of people around the world to access the Internet.

Shenoy's announcement at a Taiwan computer show raises the stakes in Intel's efforts to best rivals like Advanced Micro Devices Inc. and Via Technologies in supplying chips for cheap laptops.

These inexpensive machines _ priced at less than US$500 (euro320) _ offer consumers in developed countries the chance to buy second or third PCs and make Internet access finally possible for low-income customers in many developing countries.

``The devices are being designed to bring the power of the Internet to almost everyone,'' Shenoy said.

Shenoy said that the Atom breaks with the Intel tradition of making faster and faster chips, which have an inherently high cost.

By contrast, he said, the low-power Atom chip is relatively cheap to produce and exceptionally small, with 2,500 units _ each containing 47 million transistors _ fitting on one 12-inch wafer.

That's the equivalent of squeezing 11 of the devices onto one U.S. penny.

``Intel has always been about faster, faster and faster chips,'' Shenoy said. ``But we want to innovate in a new direction this time, very low power, very small size, and, yes, very low cost.''

Retired information technology analyst In Wei-yee, formerly of UBS AG in New York, called the Atom's launch ``very significant.''

``They're trying to address a large market that needs low-cost solutions,'' he said. ``The idea is to get beyond current bottlenecks.''

The Atom's key territory is what the company calls ``netbooks'' _ cheap notebook alternatives that are smaller and have fewer functions than standard laptops but also use far less power and are easier to carry around.

The Atom is also designed for Mobile Internet Devices _ iPhone-like tablets that provide a ``full'' Internet experience, better than that available on cell phones.

Taiwan's AsusTek has had a breakout hit in the ``netbook'' category with its eeePC, which starts at US$300 (euro191) and uses an Intel chip. Other manufacturers, like Hewlett-Packard Co., are entering the market segment, too, though HP is using a chip from Via Technologies Inc.

Intel Asia Pacific's director for advanced technical sales and services, Stanley Huang, said the company is struggling to meet demand for the new processor.

``Demand is very high,'' he said. ``It's a problem but it's a good problem to have.''

 

 



 
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