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TI bets on analog tech to drive growth
Looks At Industrial, Automotive & Medical Electronics Segment

THE growing semiconductor market in India is seeing the $13.7-billion high-tech major Texas Instruments (TI) betting on analog technologies to drive its major growth in the country. TI, which was the first tech MNC to start its development centre in India in Bangalore in 1985, is now focusing on the domestic market with its array of technologies, especially analog.

Larry Tan, president, TI Asia, said, the Indian market has got the potential to become a high-volume segment with multiple industries adopting its technologies. India has also emerged as one of the fastest growing markets globally for TI and in Asia, it is the fastest.

For now, TI is looking at three main segments which will be driving its growth — industrial, automotive and medical electronics. Besides it has also been providing technologies in the area of energy saving devices.

As per the Indian Semiconductor Association-Frost & Sullivan (ISA-F&S) survey report for 2007-08, the total available market (TAM) revenue for semiconductors in India during 2006 were estimated at $1.26 billion and this is expected to rise to $3.18 billion by 2009. The CAGR is expected to be 36%.

The optimism in the Indian market for TI stems from the fact that there are a growing number of MNCs who are setting up their manufacturing their base in the India, which provides the opportunity to tap into its technology. Further, there are also a growing number of Indian companies which are adopting TI technologies to build products for the global and domestic market. TI has in its portfolio over 30,000 products of which the high performance analog parts portfolio is over 16,500 devices. Annually, it sees over 4,000 new devices based on analog technologies.

Tan said, India also has the potential to become the export hub for semiconductor technologies to the region of Middle East, North Africa and East Asia. TI is also now expanding its sales and marketing presence in the country and soon be present in Hyderabad. This takes the total number of offices to five. Despite the growth potential in the market, Tan felt that there is lot of volatility in terms of the demand from its customer base and this acts as a challenge to its growth plans.

 
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